Guides
Platform ad policy and FTC compliance, cited
Not a paraphrase of what a platform’s policy probably means. The actual standard, in its own terms, with the rewrite pattern that clears it.
Why Meta Rejects Health and Wellness Ads (and How to Fix the Copy)
The three standards behind almost every Health and Wellness disapproval, and the rewrite pattern that keeps the hook.
The FTC Substantiation Standard for Ad Claims, Explained
Which claims need proof before the ad runs, which are puffery, and what actually changed in the 2009 and 2023 Endorsement Guides revisions.